As essential workers continue to put themselves on the frontlines to keep communities running during the COVID-19 pandemic, Farmer John is taking its food truck on the road to give thanks and show support. The Farmer John Thank You Tour is a 12-week mission to provide one million hot dogs to frontline workers in the greater Los Angeles community by delivering grab-and-go lunches and donating to local food banks.
As part of the essential food industry, Farmer John understands the perseverance and dedication of those on the frontlines. To show appreciation for businesses that have remained open to ensure communities stay safe, healthy and have access to much-needed resources, the company is honored to give back, one meal at a time.
With a history rooted in Los Angeles, Farmer John has been serving California families since 1931. The Thank You Tour food truck will complete three to four stops per week at various local establishments that are vital to keeping neighborhoods in operation during this unprecedented time. The tour kicked off recently with an event at Beverly Hospital in Montebello, California, to supply meals to healthcare workers.
“It’s our pleasure to launch the Farmer John Thank You Tour today with the first of many community visits giving back to Southern California residents for their service and undeniable bravery,” said Michael Merritt, senior director of brand marketing for Farmer John at Smithfield Foods. “Whether providing healthcare, delivering packages, producing food or ringing up groceries, the last few months have shown us just how ‘essential’ our essential workers are. They serve us every day, and now, it’s time to serve them.”
Throughout the Thank You Tour local consumers can nominate essential businesses in their neighborhood and share personalized messages of gratitude by posting to social media using the hashtag #FJThanksEssentials.
For more information and to see where the Farmer John Thank You Tour goes next, follow on Facebook (@FarmerJohn), Instagram (@FarmerJohnLA) or Twitter (@FarmerJohnLA). Farmer John is a brand of Smithfield Foods.