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Urban Pie’s Hemp Crust Pizza Now Available In Frozen Aisle

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Urban Pie Pizza Co. has introduced a pizza made with hemp seeds to the frozen aisle. Urban Pie Pizza is one of the fastest growing brands in the mainstream and natural channels, and these hemp-infused crusts are a first in the frozen aisle.

Hemp has gained traction in the market for its purported health benefits and according to Hemp Business Journal, February 2019, “Hemp product sales are projected to double and become a $1.8B category by 2022.” Hemp seeds contain Omega-3 and Omega-6 essential fatty acids and are a good source of plant-based protein. Many consumers use it to reduce inflammation.

Holding to Urban Pie’s brand promise of unique flavors and being “Committed to Good,” the new line features an artisan crust baked with hulled hemp seeds. All Urban Pie pizzas use 100 percent real rBST-free cheese and meats raised without antibiotics and are free from artificial colors, flavors and preservatives.

Urban Pie offers four varieties in the new artisan hemp crust line:

  • Chicken Pesto – Pesto sauce, antibiotic-free diced chicken, diced tomatoes, basil, provolone, Romano, Asiago and whole-milk mozzarella.
  • 6-Cheese – Marinara and basil with a blend of six cheeses: whole-milk mozzarella, white cheddar, diced provolone, Asiago, Parmesan and Romano.
  • Spinach & Roasted Mushroom – Alfredo sauce, whole-milk mozzarella, roasted portobello, crimini and white mushrooms, spinach, garlic, Parmesan, Romano and Asiago.
  • Pepperoni & Chicken Sausage – Marinara, whole-milk mozzarella, provolone, uncured pepperoni slices, sliced chicken sausage, Parmesan, Romano and Asiago.

“Urban Pie pushes the boundaries of what is expected in a typical frozen pizza. The market has seen a huge influx of both plant-based proteins and cannabis products recently. Urban Pie Hemp Crust pizzas take the best and most functional attributes of these trends and serves them to consumers through unique flavors of frozen pizza. In addition to the functional benefits of the hemp seeds, each pizza tastes amazing,” said Nick Fallucca, chief product and innovation officer for Palermo Villa Inc.

Urban Pie has a suggested retail price of $8.99. The artisan crust pizzas made with hemp seed will be available at Kroger Atlanta, King Soopers, Fry’s, Smith’s, Lowes, Harris Teeter, Albertson’s Portland, Food City, Wegman’s through August. Midwest retailers including Woodman’s, Festival Foods and Sendik’s are also carrying the new line.

Urban Pie is part of Palermo’s growing family of brands, which includes Palermo’s Pizza, Screamin’ Sicilian Pizza Co., Urban Pie Pizza Co. and Connie’s Pizza. In addition to its branded products, Palermo’s is a producer of premium private label frozen pizza for the retail and club channels.

The family-owned company was founded in 1964 and is headquartered in Milwaukee, Wisconsin.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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