Home » Giant Food Targets Baltimore’s Kosher Category With Expanded Selection

Giant Food Targets Baltimore’s Kosher Category With Expanded Selection

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Baltimore, Maryland, is one of the largest and most vibrant Jewish communities in the United States. It soon will see a surge in the variety of new and traditional kosher products available on the shelves at most Giant Food stores in the area.

The Hyattsville, Maryland-based grocery chain is rolling out an expanded kosher selection at approximately 150 stores just in time for the Jewish High Holidays. Promotional pricing starts in late August and most stores will have special Rosh Hashana end caps or displays.

Giant Mike Schlicker
Mike Schlicker

“Our goal is to bring the consumer a wide range of products, not just for the holidays but every day,” said Mike Schlicker, head of Giant Food’s specialty food program. “We have the selection and a promotional program that is unmatched in our marketplace.”

New products for Rosh Hashanah 2020 include: Tuscanini sodas in glass serving bottles; Prigat clear juices; Zeta Oil flavored olive oils from Italy; and a wide assortment of gluten-free snacks, pantry staples, frozen foods, refrigerated foods, drinks and culinary items.

Giant’s push for kosher offerings is supported by its long-standing partnership with Kayco – the country’s leading purveyor of kosher food.

Giant Brooke Coyle
Brooke Coyle

“Our Orthodox and traditional Jewish consumers are looking for quality, convenience and variety. Kayco has the widest selection of the beloved favorites they grew up with as well as an innovative line of trendy, gourmet-forward brands for today’s healthier lifestyles,” said Brooke Coyle, Giant’s category analyst.

Longtime Kayco executive Harold Weiss added: “Our extensive portfolio of recognized brands allows us to create strong programs that drive sales –which positions Giant as the one-stop choice for kosher in Baltimore.”

Family-owned since 1948, Kayco offers more than 5,000 quality products from over 150 trusted brands including Manischewitz, Gefen, Tuscanini, Tirat Zvi, Elite, Kedem, Goodman’s, Yehuda and Lipton.

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