Home » Ritz Brand Reimagines Cheese Cracker With New Crispers

Ritz Brand Reimagines Cheese Cracker With New Crispers

Ritz Cheese Crispers

East Hanover, New Jersey-based Ritz is introducing a new, thin-and-crispy snack, Ritz Cheese Crispers. They are available in two flavors – Cheddar and Four Cheese & Herb.

“We are always looking for ways to bring our loyal and enthusiastic fans innovative products that will ‘wow’ their taste buds and add more fun to snack time, and we think new Ritz Cheese Crispers will give snack lovers exactly what they’re looking for – the perfect combination of cheesy flavor and crispy texture,” said Patty Gonzalez, senior director of marketing. “Some fans will love the crispy texture, while others will love the cheesy flavor. But we think fans will unanimously agree that they are really delicious.”

The new Ritz Cheese Crispers multimillion-dollar national marketing campaign, which celebrates the product’s crispy texture and cheesy taste, kicks off this month with a variety of touchpoints for consumers.

Ritz Cheese Crispers are now available online and at all major retailers nationwide with an SRP of $3.62. The new line joins the brand’s extensive portfolio of products, including Ritz Crackers, Ritz Crisp & Thins and Ritz Toasted Chips.

Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.

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