Living Greens Farm has named George Pastrana as its new president, CEO and board member. Based in Fairbault, Minnesota, LGF is one of the largest vertical, indoor aeroponic farms in the United States, which provides year-round fresh salad greens, exclusive bagged salad kits, microgreens and herbs.
Pastrana is a commercial leader with a successful record of managing iconic consumer brands for innovation and profitable growth at leading, growth-oriented, market-driven companies. His marketing and operational experience includes Fortune 100 multinational companies as well as smaller entrepreneurial organizations, where he was successful in growing sales, profit and market share.
Pastrana will reside in Minneapolis and will bring nearly 30 years of commercial and innovation leadership at consumer-packaged goods companies. He will be leading an experienced team of leaders to establish LGF as a premier brand in the fast-growing bagged and clam-shelled salads and salad kits industry. He also has plans for LGF’s national rapid expansion.
“I am excited about the opportunity to lead LGF’s passionate coworkers as we embark on scaling up our proven, breakthrough aeroponic farming system and to provide our healthy, nutritious and flavorful greens and herbs to customers with discerning eating habits nationwide,” said Pastrana. “LGF’s patented aeroponic farming systems are the cost-effective way to deliver flavorful, better-than-organic farm fresh greens and herbs. We have a proven model, and we are ready for national expansion with a talented team of leaders.”
Prior to joining LGF, Pastrana was president and COO of Dogfish Head Brewery in Milton, Delaware. He holds a biomedical engineering degree from Rensselaer Polytechnic Institute and an MBA from Cornell University’s Samuel Curtis Johnson Graduate School of Management. He completed the advanced management program at INSEAD Business School.
Living Greens Farm is Earth friendly, using 95 percent less water and 98 percent less land compared to traditional farming and can grow safely, consistently and locally year-round. All products are considered better than organic because they’re grown in a controlled environment without the use of pesticides, herbicides or other harsh chemicals and are non-GMO.