Tyson Fresh Meats has appointed Ozlem Worpel the new director of Fresh Meats marketing, a promotion from her previous position of senior brand manager.
Worpel will be responsible for leading the organization’s strategic direction across the Fresh Meats brand portfolio, developing new product lines and brand identities. She will also provide direction on a comprehensive sales support structure.
Based in South Dakota, Tyson Fresh Meats is the beef and pork subsidiary of Tyson Foods.
Worpel has more than 25 years of marketing and product development experience. She has helped launch three new brands since joining the company in 2016 – Open Prairie Natural Pork, Chairman’s Reserve Prime Pork and Chairman’s Reserve Prime Beef.
“Ozlem brings extensive knowledge and leadership skills to her new role, and we look forward to her continuing to excel within the company,” said Kent Harrison, VP of marketing and premium programs for Tyson.
Worpel earned a bachelor of arts degree in economics from Marmara University in Istanbul, Turkey.
Founded in 1935, Tyson Foods is one of the world’s largest food companies. Its portfolio of products and brands include Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Wright, Aidells and State Fair.