Seattle-based Good Planet Foods has hired Bart Adlam as co-CEO. He will join current CEO and founder David Israel.
Adlam brings his experience as a proven food industry leader to Good Planet, with intentions to grow the brand dramatically year over year while also leading growth in the plant-based cheese segment overall. In one of the fastest-growing segments of the industry, Good Planet Foods has demonstrated bold plans for expansion and penetration in plant-based markets globally.
Adlam brings more than 30 years of experience in the CPG category, most recently as CEO of Chef’s Cut Jerky.
“We’re thrilled to have Bart join our team. It’s our goal to grow Good Planet through impressive leadership in the plant-based category, making an impact on the food industry, overall,” Israel said.
Adlam’s experience running large food businesses such as Post Cereal and his passion for elevating brands within the industry make him a superior fit for Good Planet Foods’ aggressive plans, the company says. Before taking on his role as CEO at Chef’s Cut, Adlam built Siggi’s over the course of six years into a $150mm yogurt brand, successfully selling the company to Lactalis. Most recently, Adlam improved profitability and launched innovation at Chef’s Cut in preparation for the recent sale to Sonoma Brands. He also sits on the board of two other plant-based brands, Lavva and Aloha Foods.
“I’m excited by Good Planet’s mission and by the great quality of the products,” Adlam said. “As impressive as the accomplishments to date have been by David and the Good Planet team, the brand is just getting started. We’re going to continue innovating and significantly grow distribution, driving growth in the brand, the plant-based cheese segment and the category overall.”
Good Planet Foods offers plant-based cheeses in both shredded and sliced varieties, as well as plant-based cream cheese, for retail and foodservice applications. The plant-based cheeses are made from coconut oil and plant starches that help create a superior taste, texture and meltability. Free from the eight primary allergens including dairy, nuts, soy, eggs and wheat, Good Planet Foods is gluten-free, certified vegan, kosher, halal and Non-GMO Project verified.