New Zealand King Salmon Co. is expanding its U.S. offerings with a retail line of premium wood-roasted salmon. Regal Wood Roasted King Salmon features ready-to-eat roasted King salmon filets in four flavors including Wood Roasted New Zealand Beech and Double Manuka – roasted with Manuka wood and glazed with New Zealand’s famed Manuka honey.
Flavors also include Wood Roasted Mixed Pepper & Spices and Wood Roasted Sweet Chili and Lime. The salmon comes in 3.5-oz. packages and is sold in supermarket refrigerator cases. The suggested retail price is $9.99.
The roasted salmon is now available on Amazon, as well as at Safeway stores in Maryland, Virginia and Washington, D.C., and in select supermarkets and specialty retailers in New York, New Jersey and Connecticut. Through Sept. 30, 10 percent of all Amazon sales will be donated to World Central Kitchen, the disaster relief organization founded by Chef José Andrés.
New Zealand’s King salmon industry – King is the only salmon grown in the country – in 2015 was the first marine-farmed salmon to receive the coveted Monterey Bay Aquarium Seafood Watch Green/Best Choice rating (re-certified in January 2020).
The salmon can be served on its own, chilled or heated as an hors d’oeuvre or entree, or used as an addition to everything from salads and pastas to pizza and tacos.
Recipes, serving suggestions and nutrition information are available here.
New Zealand King Salmon Co. is the world’s largest producer of the prized King Salmon species, which makes up less than 1 percent of the global salmon population. It has the highest natural oil content of all salmon varieties. The company raises its salmon in the pristine and fast-flowing sea waters of the Marlborough Sounds above New Zealand’s South Island.
