Destini Global, a leader in CPG data solutions, has expanded its marketing offering for emerging brands with distribution capabilities to Inmar Intelligence’s Digital Retailer Network. Inmar Intelligence, a data-driven technology-enabled services company, provides access to a nationwide retailer network with over 100 million shoppers across grocery, dollar and drug channels.
In the two companies’ partnership, Destini’s self-service coupon publisher will now integrate directly with Inmar’s vast nationwide digital couponing network to help emerging brands execute digital offers via the retailer loyalty platforms as well as automatically advertise all active offers directly through Destini product locator applications.
Inmar Intelligence data shows that over the past four years, digital coupons have grown from a 7 percent share of total coupon redemption volume to over 23 percent share of total coupon redemption volume. While traditional brands have aggressively adopted digital coupons into their marketing mix, emerging brands have been slower to adopt this digital channel as they juggle the various marketing needs of their brands.
“We are excited to partner with Destini to help emerging brands manufacturers extend their digital offers to shoppers when they matter most,” said David Mounts, chairman and CEO of Inmar Intelligence.
“Together, Inmar and Destini will be able to further enable emerging brands to reach shoppers and deliver the savings they demand. Inmar’s retail clients will benefit from increased content coming from the unique, challenger brands that have traditionally not promoted extensively in retail.”
Destini’s access to Inmar’s Digital Retailer Network will help to expand and simplify the process for emerging brands to manage and execute digital coupons. Destini’s self-service coupon publishing platform puts the power of SPINS data in the hands of brand marketers, enabling them to leverage Destini’s product locator tools and digital coupon programs in one interface.
“Given the rapid shift to a more digitally powered retail experience in 2020, we’re committed to helping simplify the process of deploying digital offers and providing simple PDF Scorecards to make it easier for brands to measure the ROI of these spends,” said David Navama, co-founder & CEO of Destini.
Enhancements to the digital coupon process include:
- Manufacturers can build an offer and schedule 80+ retailer digital coupon campaigns of their choosing in just minutes. There is no minimum to the number of retailers needed to execute an offer.
- Manufacturers will now have frequently updated insights on campaign performance, allowing manufacturers to gather insights on where to continue spending their shopper marketing dollars.
- Integrations into its other services, such as the Destini Product Locator. Manufacturers who already use Destini’s Product Locator solution can now also run digital coupons through it and have their offers published live within their locator search results. This will help drive further engagement with consumers who are showing the strongest intent to buy.
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