Four Star Fruit and Delano Farms Company, two of the leading growers of table grapes, have partnered again with the NBA through a unique licensing agreement to debut co-branded packaging and merchandising on all in-season varieties.
The co-branded packaging will create excitement to kick-off the basketball season and will encourage NBA fans to live a healthier lifestyle, starting with what they eat, says the partnership. Four Star and Delano Farms will brand their 1lb and 5lb pouch bags and clamshells with the Los Angeles Lakers logo and color design, debuting just in time for the start of the NBA season.
“We believe that healthy snacking starts at a young age,” said Jack Campbell, long-term table grape grower/shipper. “With this year’s NBA season, we want to encourage parents and kids alike to lead a healthier lifestyle. Now more than ever, we want to showcase the nutritional benefit of grape consumption.”
In addition to the United States market, Four Star and Delano Farms will be exporting the co-branded product to Canada, China, Taiwan and Hong Kong.
Four Star Fruit has been in table grape production since 1987, family-owned and operated for three generations by the Campbell family. Its fields are located throughout the San Joaquin and Coachella Valleys, as well as Mexico. Four Star Fruit provides several grape varieties, including its trademarked Pristine variety. Four Star caters to all customers, offering both conventional and organic table grapes.
Delano Farms Company was established in 1991. Delano Farms Company farms thousands of acres of grapes annually, all the while ensuring the quality of each bunch from planting to harvest, packing to shipping. Producing the best table grape out there is Delano Farms’ goal, according to the company.