The Private Label Manufacturers Association recently announced a virtual event for Feb. 1-5, 2021: PLMA Live! Presents Private Label Week. The announcement comes with the association’s decision to cancel its 2020 Private Label Trade Show, in light of continuing uncertainties concerning the health and safety of participants at large-scale, in-person gatherings.
The annual PLMA show that was to take place November 15-17 will return to Chicago’s Rosemont Convention Center, November 14-16 in 2021.
“Although it is unfortunate the coronavirus pandemic has disrupted plans to hold our annual Trade Show in November, we are confident that Private Label Week will provide the PLMA members and the industry as a whole with valuable private label sales and marketing solutions when these are most needed,” said PLMA President Peggy Davies. “It combines a highly efficient online platform for retailers and manufacturers to plan and build their store brands business for 2021 in combination with most current and in-depth analysis of product and category trends.”
However, PLMA Live! will provide retailers and private label manufacturers the opportunity to interact and work together via live video meetings and chat communication tools using PLMA’s own digital platform.
Over the course five days, with each day dedicated to a different group of product categories, the event will include online exhibits and private virtual meetings where retail buyers can search for products and network live with store brands suppliers.
These five days of online programming will consist of video reports on major retailing and product trends, together with category-specific content, interviews with industry leaders and a special series of presentations by top speakers and private label experts.
For more information about The Private Label Manufacturers Association and PLMA Live!, click here.
