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Pillsbury Introduces Limited-Edition Mean Girls Toaster Strudel

Mean Girls Toaster Strudel

Pillsbury Toaster Strudel is getting a makeover with the launch of its limited-edition Mean Girls Toaster Strudel, featuring pink icing in collaboration with the iconic film.

To introduce the product, Pillsbury Toaster Strudel is launching ‘The Most Fetch’ Toaster Strudel Icing Sweepstakes. To pay homage to the movie-claimed inventor of Toaster Strudel’s daughter, Gretchen Wieners, three grand prize winners will get a personalized video message from Lacey Chabert, one year’s worth of Pillsbury Toaster Strudel and some Mean Girls merchandise.

“We’re thrilled to bring this limited-edition Mean Girls product and sweepstakes to fans everywhere, especially for all the not-so-regular, but cool moms out there,” said Keavy O’Malley Keyes, senior brand experience planner at General Mills. “For years, we’ve enjoyed seeing the art fans have made using Toaster Strudel icing and can’t wait to see the fun designs they come up with using our new Mean Girls-inspired pink icing.”

This limited-edition Toaster Strudel can be found at grocery retailers nationwide in 6-count Strawberry and 6-count Cream Cheese & Strawberry for an SRP of $2.58.

To enter the sweepstakes, consumers will create their most fetch Pillsbury Toaster Strudel icing design using the limited-edition pink icing and snap a picture after their creation is complete. Then, post the photo on Instagram or Twitter and include #FetchSweepstakes and @ToasterStrudel in the Instagram caption or Tweet.

People also can enter without a purchase by sharing a photo of the packaging to Twitter. Entries are open through Sept. 20. The complete official rules and details can be found here.

In addition, with the purchase of two specially marked boxes of Pillsbury Toaster Strudel in one transaction between Sept. 1 and Oct. 31, fans can watch Mean Girls for free through Fandango. It’s perfect for viewing on Mean Girls Day on October 3 or any day of the year.

Minneapolis, Minnesota-based General Mills is a leading global food company with brands including Cheerios, Annie’s, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker and Pillsbury.

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