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SEG Introduces First Holiday Wine Advent Calendar

SEG holiday wine

Southeastern Grocers is introducing its first Holiday Wine Advent Calendar. The limited-edition calendar will feature 24 individual bottles sized for wine lovers to enjoy a new variety each night. Each Holiday Wine Advent Calendar features an array of reds, whites and rosés ranging from full-bodied California reds to crisp Washington whites.

The Holiday Wine Advent calendar is a fun way to help aspiring sommeliers to novice wine lovers celebrate the holidays and try new wine varieties, one glass at a time, the company says. The selections celebrate some of SEG’s key wine partners from California, Oregon and Washington, while also providing customers the opportunity to find a new favorite wine selection to share with family and friends just in time for the holidays.

A limited supply of calendars are now available in select stores for $59.99, while supplies last.

The calendars are available in select BI-LO and Winn-Dixie stores in Alabama, Florida, Georgia, Louisiana and South Carolina.

Jacksonville, Florida-based SEG, parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.

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