Independent Store News West

Vallarta Supermarkets Opens New Store In Madera, California

Vallarta Supermarkets Madera

Vallarta Supermarkets, one of the largest Latino-owned supermarket chains in California, hosted the grand opening of its 51st store Sept. 23 in Madera, California. Madera Mayor Andrew J. Medellin, local officials and dignitaries joined Vallarta Supermarket’s executive team for a ribbon-cutting ceremony, following public health guidelines, to mark the official grand opening.

The new store is 60,000 square feet and is located at 1467 Country Club Drive near Sherwood Way.

The new Madera Vallarta Supermarket will have a positive economic impact, bringing about 250 new jobs to the local community.

“We are proud to be opening our 51st store during Hispanic Heritage Month and share the best Latino products and delicious Latino cuisine with the Madera community,” said Andrew Lewis, VP of marketing. “We’ll offer an amazing shopping experience and will work hard to become the supermarket of choice for our new neighbors.”

The new Vallarta Supermarket offers a wide variety of food products and services including: “La Cocina” (authentic Mexican Taqueria and Kitchen) with recipes serving authentic meals and fresh sushi prepared daily by an in-house sushi chef. Customers also will be offered a full-service floral department and an expanded liquor/wine selection.

Vallarta Supermarkets, known as the “Home of the Original Carne Asada,” also will have a full-service Carniceria (meat department) and seafood department offering fresh, top grade meats, poultry and seafood, along with grass-fed and organic selections. The Panaderia (bakery) will be serving sweet and savory baked goods made from scratch including pan dulce, bolillos, succulent cakes, pastries and more.

The Tortilleria will produce freshly made tortillas and masa for customers’ tamale making needs. The Produce Department will offer the highest quality and a wide variety of fresh produce. The Cremeria (deli) will offer a wide selection of fresh Latin-style cheeses, cremas, store prepared chorizos, salsas, guacamole and pico de gallo. A Fresh Juice Bar will provide made-to-order fruit beverages and ice cream.

Founded in 1985, Vallarta Supermarkets is a full-service grocery independent chain with 51 locations throughout California.

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