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Bomani Cold Buzz Announces Southern California Launch In Gelson’s

Bomani Cold Buzz

Los Angeles-based Bomani Cold Buzz says its one-of-a-kind alcohol-infused cold brew coffee is now available for purchase chain-wide at all 27 Gelson’s Markets stores in Southern California. Bomani Cold Buzz is the first ever hard coffee of its kind, offering a zero carb, zero sugar alcohol-infused cold brew coffee to consumers.

“Offering Bomani at Gelson’s felt like a natural fit to the executive teams at both Bomani and Gelson’s, and we couldn’t be more excited to share our product with consumers throughout the Gelson’s network,” said Kai Drewry, co-founder and COO. 

Bomani has earned a highly dedicated base of consumers in its existing markets.

Sam Madani, co-founder and CEO, stated, “After surveying consumers who were purchasing Bomani via select retailers throughout Southern California since May, we began receiving inbound messages and requests from fans, distributors and retailers clamoring for further expansion. We strategically chose to roll out with Gelson’s as our first major chain retailer in this region because of their commitment to premium products and top-notch customer experience.” 

Amin Anjedani, co-founder and chief of product and design, notes, ” Bomani is the perfect complement to the Southern California lifestyle. We use only premium 100 percent ethically sourced Arabica coffee, blended with the clean, naturally-gluten free alcohol base. By doing so, we’ve created an entirely new category of beverage that is perfectly suited for kicking off any social drinking occasion. Whether you’re enjoying brunch with friends or getting ready for a (socially distanced) night out, Bomani is the perfect way to get going.”

“As our first major step in continuing our expansion through the upcoming months, we could not be more excited to launch with Gelson’s here in our headquarters of Southern California,” said Madani. “I grew up shopping with my parents at the Gelson’s in Dana Point, so for me, this is a both a major moment for Bomani as a company and a personally special experience for me and my family.”

“We are thrilled to offer yet another new and unique product to the alternative beverage segment, with Bomani Cold Buzz,” said John Bagan, Gelson’s chief merchandising officer. “With the surging growth of cold brew over the last few years and recent popularity of hard seltzer and hard kombucha, a premium, alcohol-infused cold brew makes perfect sense. We are fortunate to partner with Bomani to launch this as a new first-to-market item in all 27 Gelson’s stores.”

Bomani is offered at a suggested retail price of $13.99/4-pack and can be found on shelves near the hard seltzer products.

Bomani Cold Buzz is alcohol-infused cold brew coffee. At 5.7% ABV, it is 110 calories, zero sugar, zero carbs, gluten-free, dairy-free, non-GMO, vegan and Kosher.

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