With more than 14.5 million Scout Elves in homes worldwide, The Elf on the Shelf is a beloved tradition that defines the holidays as much as a cookie exchange or a gingerbread house project. This holiday season, Kellogg is creating a new family breakfast tradition with its The Elf on the Shelf Vanilla Candy Cane Cookie Cereal, the newest “Official Cereal of the North Pole.”
The limited-edition cereal features red star pieces sprinkled with white crunchlets that intermingle with red and white swirled mini marshmallows. The sweet vanilla flavor combines with just the right touch of peppermint and marshmallows.
This new flavor joins the holiday lineup and complements the original collaboration, Kellogg’s The Elf on the Shelf Sugar Cookie Cereal. Featuring sugar cookie-flavored red and green star pieces and mini marshmallows dusted with edible glitter, this limited-edition cereal will return to retail shelves this month for the second year.
“The Elf on the Shelf has captured the hearts of millions of families,” said Erin Storm, senior marketing director of Battle Creek, Michigan-based Kellogg All Family Cereal. “Our new The Elf on the Shelf Vanilla Candy Cane Cookie Cereal encourages families to bring the magic of the holiday season to the breakfast table, whether it’s by enjoying a spoonful of Candy Cane Cookie, Sugar Cookie or a combination of both.”
Find the new Kellogg’s The Elf on the Shelf Vanilla Candy Cane Cookie Cereal exclusively at Walmart, while Kellogg’s The Elf on the Shelf Sugar Cookie Cereal returns to stores nationwide and online. Both limited-edition products are available at Walmart while supplies last at a suggested retail price of $5.69 for a 12.2-ounce box, and Sugar Cookie is available at retailers nationwide for $3.99 for an 8.1-ounce box.
