Northeast Packaging

Daelmans Stroopwafels Rolls Out New, Modernized Packaging Design

Daelmans Stroopwafels

Daelmans Stroopwafels, distributed by New York City-based The Brand Passport, will debut a new, contemporary packaging design across their portfolio this fall. Customers can still enjoy the No. 1 selling Stroopwafel on the market, now packaged in new graphics designed to increase visibility and impact on shelf.

The new Daelmans packaging design features modernized design elements, including a bolder logo to improve Daelmans brand recognition, new photography to drive stronger taste appeal, the story of the Daelmans brand and a new, cozy illustration of the “Warm It Up On Your Cup” ritual, a key point of differentiation for Daelmans.

“Daelmans is an iconic Dutch brand, and the team worked diligently to create a design aesthetic that would tell the story of the brand in a fresh, contemporary way,” said Tom Daly, CEO of The Brand Passport Inc. “We have received extremely positive feedback from customers, and expect that this impactful change will attract new customers and drive incremental sales on shelf.”

Edible straight from the package, Daelmans Stroopwafels evolve into a sweet, melty treat when placed on top of a hot beverage for about two minutes, allowing the heat to warm the waffle, soften the caramel and release the natural aroma of cinnamon and real Bourbon vanilla.

Daelmans Stroopwafels are available in five varieties – Caramel, Honey, Chocolate, Coffee and Maple – and three sizes. They contain no artificial flavors, colors or preservatives. They are certified Kosher-Dairy, contain no GMO’s and leverage sustainable ingredients including UTZ-certified cocoa and RSPO-certified Palm Oil.

Daelmans Stroopwafels are widely available in the U.S., with broad distribution across grocery, mass, convenience, drug and specialty chains including Walmart, Target, CVS, Walgreens, TJ Maxx, 7-Eleven, Albertson’s, HEB, Publix, Safeway, Stop & Shop, Wawa, Barnes & Noble Starbucks Cafes, and Cost Plus World Markets, among others, plus finer independent food retailers across the U.S.

A family-owned company since 1904, Daelmans Banket BV is the leading stroopwafel baker in the world, producing stroopwafels for sale in Europe, the Middle East, Asia and the Americas.

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