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SEG Unveils New Fresco Y Más, Refreshed Winn-Dixie Stores

Fresco y Más

Southeastern Grocers, parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, unveiled the successful completion of the grocer’s first Southwest Florida Fresco y Más store, located at 1145 Homestead Road North, and introduced a refreshed Winn-Dixie store, located at 61 Bell Boulevard North, during a dual ribbon cutting ceremony in Lehigh Acres on Oct. 21 at 8 a.m. Winn-Dixie

The new Lehigh Acres Fresco y Más hosted a grand opening ceremony at 7:40 a.m., ahead of the ribbon cutting ceremony, to officially introduce the new store to the local community. The new Hispanic grocery store will provide the community with a specialized shopping experience that focuses on celebrating the Hispanic culture and unique flavors and offerings of the community. The refreshed Winn-Dixie will continue to provide the community with a full selection of national and award-winning private label products, along with an enhanced shopping experience.

“Winn-Dixie has proudly served the Lehigh Acres community for more than 30 years, and we are pleased to now be able to introduce the community to our growing Hispanic grocery store, Fresco y Más. By listening to customer feedback and evaluating key consumer insights, we are confident that the unique offerings available at the new Lehigh Acres Fresco y Más will fully reflect the unique tastes and needs of the local community,” said Anthony Hucker, president and CEO of Southeastern Grocers.

Customers will immediately notice new enhancements and offerings throughout the Fresco y Más store, including: Fresco

  • A new custom façade featuring a vibrant yellow color palate and bi-lingual signage throughout the store.
  • Refreshed produce department featuring a farmer’s market setting with a wider selection of tropical fruits and vegetables.
  • An all-new Wall of Value section featuring weekly specials on popular items customers purchase most.
  • New Dollar Zone within the store, where customers can get hundreds of everyday essentials for $1, from grocery and cleaning to health and beauty.
  • An all-new café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.
  • A new “Cocina” (kitchen) offering daily specials of freshly prepared family favorites made from scratch.
  • An all-new, full-service Latin “Carnicería” (butcher shop) offering an expanded selection of fresh, custom cut meats to better serve our customers.
  • Renovated “Panadería” (bakery) department offering an expanded selection of Hispanic pastries and local baked goods, including flan, croquette and custom tres leches cakes, made fresh daily, as well as a wider selection of local favorites.
  • An in-store pharmacy with expert pharmacists available to answer any questions regarding health and prescriptionsWinn-Dixie

The Lehigh Acres Fresco y Más also will host a small community celebration on Saturday, Oct. 24, from 10 a.m. to 5 p.m. As a continued COVID-19 safety precaution, customers are encouraged to maintain social distancing protocols during the events and while enjoying the new stores. Customers also can enjoy all the benefits of their new Fresco y Más and remodeled Winn-Dixie stores in the comfort of their home with the grocers’ delivery services through e-commerce partners.

As part of the grand opening celebrations, the new Lehigh Acres Fresco y Más will present a $1,000 donation to Lehigh Community Services to aid the nonprofit’s efforts to alleviate hunger and provide emergency services to the residents of Lehigh Acres. Winn-Dixie also will present a $1,000 donation to Donna J. Beasley Technical Academy to support the tuition-free public charter high school. The new Lehigh Acres Fresco y Más will be open from 7 a.m.-11 p.m., seven days a week. The Bell Boulevard Winn-Dixie is open daily from 7 a.m.-10 p.m.

Founded in 2016, Fresco y Más grocery stores serve Hispanic communities throughout South and Central Florida.

Founded in 1925, Winn-Dixie grocery stores, liquor stores and in-store pharmacies serve communities throughout five southeastern states – Alabama, Florida, Georgia, Louisiana and Mississippi.

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