Due to the COVID-19 pandemic, the CDC has advised against traditional trick-or-treating, leaving kids disheartened to not be dressing up like their favorite character and getting their favorite candy. This Halloween, the Kool-Aid Man is saving the ghoulish celebrations by reverse trick-or-treating and bringing Kool-Aid fun to kids stuck at home.
On Oct. 31, the Kool-Aid Man will deliver Halloween-themed Kool-Aid (Ghoul-Aid) Scary Berry Jammers, which is blackberry flavored ready-to-drink juice drink in an on-the-go pouch, as well as Ghoul-Aid Scary Berry popping candy and Kool-Aid Man costumes to select homes and kids nationwide. Fans in select cities will receive a kit delivered on-demand, and a few winners will be surprised when the Kool-Aid Man himself makes the delivery. For a chance to get in on the Kool-Aid Halloween fun, parents can enter on Kool-Aid Man’s Twitter and keep an eye out for the announcement tweet.
“The Kool-Aid brand is all about crashing in and bringing the fun, and despite Halloween being celebrated a bit different this year, we don’t want to sacrifice one of the best parts – trick-or-treating,” said Naor Danieli, head of Kids Hydration at Kraft Heinz, “The Kool-Aid Man will bring Halloween fun to kids stuck at home.”
Kool-Aid merchandise, including Kool-Aid Man costumes, are available on KoolAid.com. For more information on Ghoul-Aid and other Kool-Aid Halloween products, fans can follow the brand on Twitter (@koolaid), Instagram (@koolaid), and Facebook (facebook.com/koolaid) for updates. Visit KoolAid.com for the official rules.