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Egglife Foods, Sprouts Farmers Market Enter Distribution Partnership

EggLife

Egglife Foods, the food company that uses cage-free eggs instead of flour to reimagine carb-heavy foods, has announced national distribution with Sprouts Farmers Market on the heels of its one-year anniversary.

Its signature egg white wraps, made by utilizing a patented method for transforming egg whites into a tortilla-style wrap, provide an alternative to flour wraps for consumers looking for low-carb, high protein alternatives to traditional tortillas. Each Egglife wrap has 5 grams of protein, 30 calories or fewer, 1 gram carbs or fewer and are gluten-free, grain-free, dairy-free and soy-free. The wraps are available in four flavors – original, Italian style, rye style and Southwest style.

Since launching in early 2020, Egglife Foods’ wraps are innovatively providing consumers a replacement for traditional flour wraps. Made with cage-free egg whites, the only other ingredients are natural flavors and spices, nisin (a natural preservative) and xanthan gum (a natural thickener).

“We have been working toward this moment since our launch last year, and we cannot wait to share our product with consumers from coast to coast,” said David Kroll, Egglife CEO. “Very rarely can one product cater to a variety of nutritional lifestyles, but Egglife Foods has nailed it. We believe in our product and the positive change our wraps can make for not only people’s diets, but their lives.”

Many consumers are altering their eating habits to fall in line with a variety of regimens and diets. According to the International Food Information Council, consumers are increasingly averse to carbohydrates and sugar, with 16 percent of consumers following some type of low-carb diet.

“Since the beginning, Sprouts has been a driving force progressing innovation in natural foods, paving the way for many new brands as they enter the marketplace. At Egglife we believe in eating clean and loving your food, and Sprouts’ unique and wholesome environment completely aligns with our mission as a company.” said Egglife Foods Chief Sales Officer Ross Lipari.

“Each of our stores are thoughtfully curated with an assortment of better-for-you products,” said Sprouts Director of Bakery Mark Bramhall. “At Sprouts, we are motivated by a desire to inspire wellness and do so by offering a selection of healthy options that cater to multiple lifestyles.”

Sprouts Farmers Market will be offering Original Egglife wraps in more than 350 stores nationwide, bringing the Egglife Foods’ retail count to more than 2,000 locations across the U.S. as of November.

In tandem with the launch at Sprouts Farmers Market, Egglife Foods announces a retail partnership with Safeway Mid-Atlantic and Safeway Portland. Additional new retail partners include Piggly Wiggly in the Midwest and Southeast; Festival Foods and Sendik’s in Wisconsin; Shaw’s and Star Market in the Northeast; Cub Foods and Coborn’s in Minnesota; and Hornbacher’s and Hugo’s Family Marketplace in North Dakota.

To meet the growing demand, Egglife recently completed a 32,000-square-foot expansion to its manufacturing facility in Wolcott, Indiana, and commissioned its first commercial production line that can produce 200 wraps per minute.

The wraps are packaged six to a pack and retail for about $4.99 per pack.

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