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Pictsweet Farms Issues 100% Grown on American Soil Commitment

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Pictsweet Farms has introduced a claim that no other national brand of frozen vegetables can make: all of its vegetables today are “100 percent Grown on American Soil.” Consumers will see evidence of this commitment on the front of every Pictsweet Farms frozen vegetable product, which will display the “100 percent Grown on American Soil” seal.

The company, which has always sourced the large majority of its products domestically, issued the formal commitment in response to consumer feedback. PictSweet

“Consumers tell us they want to know where their vegetables come from and, more importantly, 87 percent of consumers prefer their vegetables grown right here at home. Determining where your vegetables come from can be confusing with packaging that isn’t clearly marked or is hard to determine the country of origin,” says Wesley Eubanks, CEO. “With our ‘100 percent Grown on American Soil’ commitment, we’ve eliminated the guesswork so consumers can be confident that the Pictsweet Farms frozen vegetables they buy were grown, packaged and distributed right here in the U.S., under some of the highest food safety standards in the world.”

Pictsweet Farms, based in Bells, Tennessee, partners with family farmers in 32 states across the U.S., growing vegetables under the rigorous quality guidelines and specifications outlined by the Pictsweet Farms Agriculture Department.

“We’re a fourth-generation company, so we relate to our network of family farmers — some we’ve been working with for over 40 years,” said Eubanks. “American farmers are highly skilled and grow vegetables on some of the most diverse farmland in the world, producing food that is safe and nutritious.”

Consumers can look for the “100 percent Grown on American Soil” seal on the front of every Pictsweet Farms frozen vegetable package in their local grocery store’s frozen food aisle, including the brand’s signature vegetables, vegetables for grilling, vegetables for roasting, steam’ables and southern classics.

“From asparagus to zucchini, when consumers buy Pictsweet Farms frozen vegetables, they can be confident they know where their vegetables come from,” Eubanks said. “We believe the time is right for this bold commitment, as our consumers and our country are relying on American farmers more than ever to keep our freezers and shelves stocked with safe, quality, wholesome food.”

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