West Des Moines, Iowa-based Hy-Vee has started Homefront Round Up, its annual fundraiser in which the company teams up with customers to raise money to support veterans, active-duty military members and their families. The fundraiser will be held through Nov. 15 at more than 275 Hy-Vee stores across its eight-state region.
In its eighth year, Hy-Vee Homefront Round Up invites customers to round up their purchase to the nearest dollar or any other amount. Donations are welcomed in-store or online through Aisles Online at hy-vee.com. Hy-Vee will match all customer donations up to $100,000, with all proceeds benefiting Hope for the Warriors, Operation First Response, Puppy Jake Foundation and the American Red Cross.
Veterans Day Breakfast on Nov. 11
In addition to the Hy-Vee Homefront Round Up, Hy-Vee will commemorate Veterans Day on Wednesday, Nov. 11, by offering a free breakfast to all veterans and active-duty military members. Due to COVID-19 safety precautions, each breakfast will be individually packaged and available via contactless drive-thru in the store parking lot.
Hy-Vee expects to serve more than 90,000 meals at more than 250 stores. In addition to the free breakfast, veterans also will receive 10 percent off their grocery total when they shop at Hy-Vee on Wednesday, Nov. 11.
Visit hy-vee.com/homefront for more information about Hy-Vee Homefront and its partner organizations that support veterans, active-duty military members and their families.