Mondelēz International’s SnackFutures has tapped Navigator Sales and Marketing, a full-service food broker, to provide strategy through commercialization for its emerging snacking brands. Navigator’s approach to commercializing emerging brands brings real-time learnings and optimization to launch brands and accelerate sales. SnackFutures seeks additional “emerging brand” expertise in the key channels: supermarket, premium/specialty, mass/club, convenience, ethnic and drug channels.
SnackFutures is Mondelēz International’s innovation and venture hub that is dedicated to unlocking emerging snacking opportunities around the world. SnackFutures will capitalize on new trends and mobilize entrepreneurial talent and technologies to build and grow small brands with large-scale potential and leverage other growth opportunities across snacking.
“One of our main goals at Navigator Sales and Marketing is to accelerate growth for our clients. It’s exciting to work with the innovation hub and take our expertise to such a proven snacking company,” said Subriana Pierce, co-managing partner of Navigator Sales and Marketing.
SnackFutures’ mission is aligned with Mondelēz International’s purpose of empowering people to snack right by offering the right snack, at the right time, in the right way. The focus is in creating and investing emerging well-being brands:
- Invent: Develop new brands and businesses in key strategic areas
- Venture: Invest with start-up entrepreneurs to seed new businesses
“Partnering with Navigator is a great benefit to our team and efforts. They have success in the areas we want to focus on with our projects, and their approach to our brand brings unique market insights,” said Brigette Wolf, head of SnackFutures, Mondelēz International.
Navigator Sales and Marketing, headquartered in Orange, California, and Mondelēz International SnackFutures began working together on the Dirt Kitchen Snacks brand. Dirt Kitchen Snacks is a plant-based snack brand. Two lines include air-dried vegetable and nut mix with culinary flavors and air-dried veggies crisps utilizing rescued veggies.