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Giant Food Launches Lend A Hand For Hunger Holiday Program

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Giant Food, a greater Washington D.C. regional grocery chain, has launched its Lend a Hand for Hunger campaign to benefit five area food banks – Capital Area Food Bank, Maryland Food Bank, Food Bank of Delaware, Fredericksburg Regional Food Bank and Blue Ridge Area Food Bank. The food banks are all part of the Feeding America network, which projects one in six people nationally could face food insecurity in 2020 due to the COVID-19 pandemic.

The Lend a Hand for Hunger campaign, running through Dec. 15 in all 164 Giant stores, gives customers an opportunity to get involved in supporting their neighbors by rounding up their change on their in-store purchases to the nearest dollar amount at checkout. Giant Food also has donated 6,000 Nature’s Promise turkeys that will assist in feeding more than 72,000 people this holiday season.

“We are pleased to continue the annual tradition of supporting our food bank partners in the form of turkey donations and are excited to give our customers a new opportunity to support their neighbors in need as well,” said Ira Kress, president of Giant Food. “Giant values the importance of being a good neighbor, and we are grateful that our customers continue to support us in this mission at a time when it is so vital.”

Giant is also teaming up with Interactions Marketing, which will supply food donations from vendor partners like RX Bar, Unilever and Kraft.

“Interactions Marketing is happy to partner with Giant Food to help support the local food banks in their fight against food insecurity, which has been heightened by COVID-19,” said Alonso Garcia, EVP of Interactions Marketing, an Advantage Marketing Partners agency.

Since 2011, Giant has donated nearly 40,000 turkeys to its local Feeding America food banks in efforts to alleviate hunger around the holidays for families and individuals in the region. To learn more about Giant’s efforts to support food insecurity and hunger relief in the communities it serves, visit giantfood.com/pages/community.

Giant will be observing normal hours throughout the holiday season to provide convenient shopping times and a one-stop shop for grocery needs in-store. While demand for online grocery remains high, customers can also safely and efficiently browse aisles, fill their carts and schedule a contactless Giant Pickup or Giant Delivers order.

Giant Food is headquartered in Landover, Maryland, and operates 164 supermarkets in Virginia, Maryland, Delaware and the District of Columbia with approximately 20,000 associates.

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