Rouses Markets celebrated the recent opening of a new 44,000-square-foot store in South Lake Charles, Louisiana, with a presentation of $10,000 to local Feeding America Food Banks made possible through the recent Produce for Kids campaign. Every $1 donated to Feeding America helps secure at least 10 meals on behalf of member food banks.
Now more than ever, local South Lake Charles Feeding America member food banks are in need of support as COVID-19 has affected unemployment rates, and 2020 hurricane patterns put several storms directly over the Lake Charles region. Food banks that will benefit from this donation include Feeding the Gulf Coast, Greater Baton Rouge Food Bank and Second Harvest Food Bank of Greater New Orleans and Acadiana.
“Supporting grocer’s communities has always been at the core of the Produce for Kids’ cause marketing efforts and this year more than ever, the local food banks need the extra funding,” said John Shuman, founder of Produce for Kids and president at Shuman Farms. “We look forward to our continued partnership, knowing Rouses Markets is dedicated to giving back to their communities and educating shoppers on the benefits of eating more fresh fruits and vegetables.”
Brands that participated in the Produce for Kids campaign include: Curation Foods, Dole, Earth Greens, Mountain King, Pure Flavor, Schraad Sales & Marketing, Shuman Farms, Sage Fruit, Sunkist and Marzetti. The campaign kicked off Sept. 9, when shoppers noticed signage near each of the produce partners as well as family-friendly recipes showcased in-store with scannable QR codes to obtain the recipes.
“We strive to make a difference in every community we serve,” said Donny Rouse, Rouses Markets CEO. “The Produce for Kids campaign is a great program, and we’re proud to be a part of it. We know this donation will help to improve the lives of our customers and employees, which is what we seek to do in every way we can.”
In addition to in-store signage, Produce for Kids campaign details were highlighted in the weekly circular and featured in My Rouses Everyday, a magazine distributed to more than 65 Rouses Markets stores. Rouses Markets’ registered dietitian, April Sins, hosted a series of Facebook Lives highlighting partner products in recipe ideas for families throughout the campaign.
Shoppers can find out more about the Produce for Kids campaign at produceforkids.com/rouses which features more than 500 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store-specific campaign details and healthy tips.