Home » Weigel’s Changes Set Up Of 23rd Annual Weigel’s Family Christmas
C-Store News Southeast

Weigel’s Changes Set Up Of 23rd Annual Weigel’s Family Christmas

Weigels family Christmas
Pictured above is the 2019 Weigel's Family Christmas celebration.

Dec. 5 would have marked the 23rd anniversary of Weigel’s Family Christmas, a special event that brings more than 200 local children in need and over 300 volunteers together for a special Christmas shopping spree. But this year Weigel’s Family Christmas is celebrating differently amid the global crisis.

“This has been a very special and meaningful event since we started it over 20 years ago” said Kurt Weigel, training and recruiting director. “Our volunteers are often entire families, coming together to give back to our community. We’re disappointed we cannot have the traditional event, but our volunteers’ and children’s health and safety are the priority. We were not going to let the Pandemic ‘Grinch’ steal the joy from these children, so we decided to send each child that would have shopped with us a gift card so that they can still have the gifts they would have selected during our special day. We are grateful this was an option to ensure the joy for the children.”

Each year, the Salvation Army selects deserving children while Weigel’s organizes the event and provides funding. Since the program’s inception in 1998, it has impacted more than 4,200 children.

With the help of the Salvation Army selecting the children, Weigel’s will send out $150 Target gift cards to more than 200 local children ranging in age from 5 to 8 years old. This annual event was created to bring joy and make dreams come true to underprivileged children from Knoxville, Tennessee, and the surrounding areas.

“I will miss this special day, seeing all the children and getting to shop with them,” said Ann Paul, a Weigel’s volunteer for more than 15 years. “But I am sure Weigel’s thought long and hard about how to still give these children a Christmas they might not otherwise have, plus keep everyone safe. I am so glad to know that they will be receiving gift cards to make their dreams come true.”

“Amidst this global pandemic, we felt it more important than ever to bring joy to the children,” said Bill Weigel, chairman. “This December will be different, and though we’ll miss the smiles and tears of joy, it truly makes our holiday season to know we have made a difference as much as we help make theirs.”

Weigel’s is headquarters in Powell, Tennessee.

Learn how independent grocers of all sizes can gain control over their conversation with their shoppers and personalize their shopper engagement by making data actionable as they reduce advertising costs and increase conversions.

Hear from Alexa Dash, Head of Ecommerce of Dash’s Markets, on how AppCard made a difference for their shoppers during the pandemic and how they continue to see growth.

REGISTER NOW

Featured Photos

Featured Photo Ribbon Cutting
Brookshire’s Food Store
Glen Rose, Texas
Share via
Copy link
Powered by Social Snap