Kellogg is launching breakfast-inspired Kellogg’s Cereal Bars, a new way to enjoy its Froot Loops and Frosted Flakes and satisfy that craving for a cereal crunch while on the go and throughout the day.
The new bars are made with cereal pieces and are equal to a half serving of cereal. The portable and easy to eat Kellogg’s Frosted Flakes and Kellogg’s Froot Loops Cereal Bars bring their trusted taste in a convenient grab-and-go snack to help parents fuel their active kids and spark young imaginations throughout the day.
“At Kellogg’s, we’re always looking to innovate and deliver new experiences that our fans desire, and we know breakfast isn’t the only time people munch on cereal,” said Sarah Reinecke, senior director brand marketing. “Whether you’re a cereal-loving kid or just a kid at heart, Kellogg’s Cereal Bars offer a whole new way to enjoy Kellogg’s Froot Loops and Kellogg’s Frosted Flakes on the go, wherever your day takes you.”
The cereal bars will be available in December at retailers nationwide in six-, 18- and 36-count boxes.
Battle Creek, Michigan-based Kellogg Co. brands include Pringles, Cheez-It, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR, MorningStar Farms and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg also is a company with heart and soul, committed to creating better days for 3 billion people by the end of 2030 through the Kellogg’s Better Days global purpose platform.
