Mission, Texas-based Winter Sweetz, a grapefruit brand owned by Lone Star Citrus, is launching “Sweeter in Texas,” a sweepstakes to celebrate Texas’ red grapefruit season during the holidays and through the New Year.
“This season’s harvest is one of our very best yet, and we are thrilled to share our excitement to ignite demand this year by way of this sweepstakes,” said April Flowers, director of marketing at Winter Sweetz.
From now through Jan. 15, consumers are encouraged to enter the sweepstakes via the official sweepstakes entry form on the Winter Sweetz website. There will be weekly prizes and a grand prize winner.
Every week, two winners will be selected at random to receive a free shipment of Winter Sweetz grapefruit, and one winner will receive a grand prize in the form of a $500 Amazon gift card.
To elevate the sweepstakes, Winter Sweetz is using its website, product kwik-lok messaging, social media platforms, influencer promotion efforts and email marketing to drive entries.
Winter Sweetz grapefruit is grown in the temperate and sunny climate of the Rio Grande Valley. This summer, the region experienced a lighter bloom, which allowed the fruit to increase, on average, one to two sizes compared to the previous season.
For more information on the grapefruit brand and to stay up-to-date on the sweepstakes, visit www.wintersweetz.com or follow its social media.
To learn more about Lone Star Citrus Growers, click here.