Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their price image, has been selected by Allegiance Retail Services for its Competitive Intelligence Management solution. Allegiance is a New Jersey-based, retailer-owned co-op that supports independent supermarkets with a variety of services and a full line of private label products.
Prior to its partnership with Engage3, Allegiance sought to improve its view of its competitive pricing landscape with limited web scraped data. With Engage3, it was able to increase its competitive pricing visibility by 60 percent, link its private label items to equivalent items at their competition and have a seamless data transfer process to embed pricing insights across their organization.
“Engage3 will be giving us much more coverage for the same budget, and we can’t wait to work with their added product linking capability to give us increased private label pricing visibility,” said Frank LaPara, pricing manager at Allegiance.
“We are excited that Allegiance has chosen us to be their strategic partner to more effectively monitor competitive prices and enhance their response to shopper and competitive changes. We look forward to building their competitive edge in pricing by providing data-driven insights at a local, actionable level,” said Edris Bemanian, CEO of Engage3. “As a regional leader in providing independent supermarkets customized retail services, we are honored to help Allegiance and their members track their competitive price position.”
Engage3, based in Davis, California, was founded by the creators of KhiMetrics (acquired by SAP), who are credited with inventing the retail price optimization space. Engage3’s leadership team is composed of former KhiMetrics, SAP, Revionics, dunnhumby, KSS Retail, IBM/DemandTec and Nielsen executives.
Allegiance Retail Services LLC supports independent supermarkets (e.g. Foodtown, D’Agostino, Gristedes, Big Deal, La Bella, Brooklyn Harvest and Pathmark) for retail success by providing them with marketing, advertising, technological and merchandising support, as well as a full line of private label items.