Last updated on September 13th, 2022 at 11:33 am
Jimmy Dean, a brand under the Tyson Foods banner headquartered in Springdale, Arkansas, is meeting the growing demand for meat alternative options with the launch of two new sandwiches featuring a plant-based patty.
Crafted with the brand’s signature seasoning, both Jimmy Dean Plant-Based Patty, Egg and Cheese Croissant Sandwich and Jimmy Dean Delights Plant-Based Patty and Frittata Sandwich feature the same taste of the classic Jimmy Dean and Jimmy Dean Delights breakfast sandwiches.
Demand for plant-based food options has grown exponentially, with retail sales up 148 percent more than last year amid the onset of COVID-19. By the end of 2020, a majority of Americans reported transitioning to a more flexitarian diet, striving to incorporate more plant-based foods alongside their meat staples. Many Americans are also choosing breakfast time to incorporate plant-based options versus other meals.
“Plant-based foods are revolutionizing the way people eat across meal occasions, including breakfast,” said Scott Glenn, senior director of marketing for the Jimmy Dean brand. “As the protein breakfast leader, expanding our portfolio to provide people with alternative choices was critical. We also had to deliver the same signature flavor and quality people expect from the Jimmy Dean brand with our new sandwiches, and we’re excited for both our lifelong and new fans to try them.”
The Jimmy Dean Plant-Based Patty, Egg and Cheese Croissant Sandwich features a plant-based patty made of soy protein and egg whites, along with American cheese and whole eggs, between a flaky croissant. The sandwich provides 13g of protein per serving and is available in a 12-count package at Sam’s Club locations nationwide.
The Jimmy Dean Delights Plant-Based Patty and Frittata Sandwiches will feature a vegetable-and-grain patty made of soy protein, black beans, brown rice, quinoa and egg white topped with a spinach and egg white frittata and American cheese, all inside a whole wheat English muffin. It provides 15g of protein and 280 calories per serving. The sandwiches will be available nationwide in spring 2021 as a four-count pack.
The Jimmy Dean brand team is offering breakfast fans an opportunity to taste the new croissant plant-based patty breakfast sandwich. Now through Jan. 13, people who share how a Jimmy Dean breakfast helps start their day on Twitter, tagging @JimmyDean and using #JDPlantBasedPatty and #sweepstakes, will have a chance to receive a free package of the new Jimmy Dean Plant-Based Patty, Egg and Cheese Croissant Sandwich in addition to a one-year Sam’s Savings membership gift card to Sam’s Club.
“We’re thankful to the loyal Jimmy Dean fans who share our passion for breakfast, and we’re excited to introduce new people to the Jimmy Dean brand as we bring innovations to market to meet evolving consumer needs, like the plant-based patty breakfast sandwiches,” said Glenn.
As demand for all types of proteins grows globally, Tyson Foods intends to grow with consumers and be a leader across all proteins, including alternative proteins. Tyson Foods first entered the alternative protein space with the introduction of the Raised & Rooted brand in 2019. The launch of the Jimmy Dean brand breakfast sandwiches with a plant-based patty is the most recent example of Tyson Foods’ pursuit to produce the most loved alternative protein products in the world and expand the accessibility and affordability of plant-based protein options to consumers.
