Mtn Dew is going pink with a new offering – Mtn Dew Major Melon. This addition to the brand’s beverage portfolio features the taste of watermelon with a Dew twist. Mtn Dew Major Melon – also available in a zero-sugar variety – is the first permanent flavor offering in more than a decade and is available nationwide now.
“Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” said Nicole Portwood, VP of marketing for Mtn Dew. “As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only Dew can. We found watermelon to be the No.1 choice of flavors tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”
Both Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar are available nationwide at retailers and online in 20-oz. bottles, 2-liter bottles, 12-packs of 12-oz. cans and a variety of other single and multipack sizes.
Mountain Dew, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
