Bitchin’ Sauce, one of the top-selling items in the dips and salsas category in the natural market, will now be available at more than 360 Sprouts Farmers Market stores nationwide. Sprouts is one of the largest natural grocers in the country.
“We’re so excited to be launching in Sprouts Farmers Market,” said CEO and Founder Starr Edwards. “We used to purchase our fresh ingredients from our local Sprouts when we first started the company, so this partnership feels very full circle for me. We can’t wait to share our Bitchin’ goodies with even more Very Bitchin’ People.”
Bitchin’ Sauce, an almond-based dip originally founded in the San Diego farmers markets, will be launching four SKUs in the partnership, including award-winning flavors Original, Cilantro Chili, Chipotle and Pesto. Led by Edwards, Bitchin’ Sauce has been experiencing growth over the past five years, building its brand of vegan, gluten-free, Project Non-GMO verified, kosher dips into a national bestseller. All sauces will retail for $5.99.
Bitchin’ Inc. is a San Diego-based company. Bitchin’ Sauce’s unconventional business model is a reflection of the unique lives of Bitchin’ founders, wife and husband, Starr Edwards and L.A. Edwards. The third of four children, Starr grew up living a nomadic life on the West Coast. Primarily self-taught in the kitchen and the office, her deeply rooted independent mentality along with her background as a vegan personal chef has poised and aided her in the foundation of the company. She has spent her career sharing her knowledge in food innovation, healthy living, entrepreneurship, business management and family values.
Led by CEO Jack Sinclair, Sprouts has built for the future with e-commerce sales growing by 337 percent, which represents 11 percent of Sprouts’ sales during the third quarter of 2020, according to an industry report.