Farmstead, the first online grocer to offer fresh, high-quality groceries, delivered for free, has opened the waitlist for its Miami service launch. Waitlist signups will be limited to the first 1,000 customers. Service is scheduled to begin late in the first quarter.
Miami is Farmstead’s fifth market – the company’s service originated in the San Francisco Bay area – and it also serves Charlotte, North Carolina. Farmstead opened waitlists for service in Raleigh-Durham, North Carolina, and Nashville, Tennessee, in late 2020, with service in those cities to start in the first quarter.
“Miami is excited to see yet another company realize and take advantage of the opportunities that our city presents,” said Mayor Francis Suarez. “We welcome anyone who wants to bring their ideas and their talents to the ‘3-0-5,’ especially a company like Farmstead that is so committed to the community they serve.”
“There are many reasons why Miami is a great fit for Farmstead,” said Michael A. Finney, president and CEO of the Miami-Dade Beacon Council, the county’s official economic development organization, which is working closely with Farmstead to ensure its expansion to Miami is successful. “A network of local farmers and food producers offer a variety of high-quality local goods. Expertise in cold chain logistics ensures a deep bench of diverse talent and established partners, while our vibrant tech ecosystem supports Farmstead’s continued innovation and growth.”
Farmstead’s “dark” warehouses (built for delivery only) greatly ease entry into new geographies, reduce food waste by three to four times and help eliminate food deserts by making fast, inexpensive delivery available with a nimble new model. With Farmstead, customers can get all of their groceries – high-quality local brands such as Floribbean, Jennifer’s Homemade and Zak the Baker; national brands such as Kraft and Nabisco; well-loved international/Latino brands; and fresh meats, dairy and produce – from one place.
“We are thrilled to bring Farmstead from the Bay Area to Miami,” said Pradeep Elankumaran, co-founder and CEO of Farmstead. “Miami is a vibrant, modern city with a growing tech scene, the perfect profile for Farmstead’s online grocery service. We’re excited to improve access to high quality food, delivered right to their doorsteps, to every resident in Miami.”
Farmstead partners with local farmers and national distributors to stock up on consumers’ favorite products, including fresh produce and family-friendly national brands. Consumers go to Farmstead to set up an account and order, and the groceries are hand-selected and inspected by Farmstead’s team at its dark warehouses to ensure families are getting the best quality products exactly as ordered. Farmstead then groups deliveries together to deliver to customers and their neighbors at the same time to help reduce carbon emissions. Customers can also sign up for a recurring weekly program and get a 5 percent discount each time they buy the same product again.
Farmstead’s proprietary AI-based software tied to its smaller-format dark warehouses helps determine optimal inventory levels, ensure efficient order picking/packing/delivery and reduce food waste. These efficiencies enable Farmstead to deliver for free while keeping prices lower than local supermarkets, and making fresh, high-quality groceries accessible to all.
To sign up for the Miami waitlist, visit farmstead.vip/miami.