Home » Whatchamacallit Brand Releases New Whozeewhatzit Bar

Whatchamacallit Brand Releases New Whozeewhatzit Bar


The Whozeewhatzit bar, the Whatchamacallit brand’s first new bar in a decade, takes wacky, crazy, crunchy and chewy to a new level. The new bar, which has an added peanut butter crème layer and rice crisps, all covered in a chocolatey candy, will be available nationwide starting in February.

Last year, the Whatchamacallit brand called on fans to submit their most creative naming ideas for the new bar and the stakes were high – $5,000 and a year’s supply. After more than 43,000 entries, the Whatchamacallit brand declared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Massachusetts, the winner.

“The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more,” said Jenna Hamm, Whatchamacallit brand manager. “There were lots of great submissions but none that captured the bar’s irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit.”

You can find the new creation in a 1.5-oz. standard size (SRP $1.11) and a 3-oz. king size (SRP $1.66) at retailers nationwide in February.

Whatchamacallit, under the Hersey umbrella of products, is based out of Hershey, Pennsylvania.

Hershey also is bringing new treats for Valentine’s Day and Easter. See story, here.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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