Cadbury, America’s top Easter brand based in Hershey, Pennsylvania, is inviting “pawrents” nationwide to enter their household pets in the third annual Cadbury Bunny Tryouts, with entries open through March 1.
Cadbury brand is calling on a past winner – Lieutenant Dan – to kick the competition into high gear as he acts as a 2021 “guest judge.” Lieutenant Dan will help narrow down the Bunny finalists and pass the coveted ears to the winner. But first, his never-before-seen commercial will jumpstart the festivities with a grand debut on TV screens nationwide – get a first look here.
Voting will be open on March 10 and will run through March 17, leading up to the much-anticipated winner reveal on March 23. The new Cadbury Bunny will grace screens across America later this year as the new star of the iconic Cadbury Clucking Bunny commercial. The winner will also receive a $5,000 cash prize.
“Coming off a year of ample quality pet time, and a record year for animals joining new families, we are anxious to see what the competition brings,” said Trevor Jakubek, senior associate brand manager for the Cadbury Brand team. “We plan to make 2021 the biggest and best Cadbury Bunny Tryouts yet!”
Now it’s time to turn the spotlight on these fur babies and enter them into the third annual Cadbury Bunny Tryouts (bunnytryouts.cadburyusa.com).
To give back to the animals that brought us so much joy over the past year, Cadbury is continuing its work with the ASPCA, the nation’s leading animal welfare organization dedicated to helping vulnerable animals stay safe and healthy. This is the third year of this partnership and Cadbury will be making a donation of $15,000 to the ASPCA to further their mission of protecting and caring for animals. And the time is right according to the ASPCA, there’s no doubt that the public’s desire to support their local shelters by fostering and adopting vulnerable animals amid the COVID-19 crisis has been demonstrated through an enormous and unprecedented response.
“Each year, the Cadbury Bunny Tryouts showcases adorable pets from around the country, demonstrating the loving bonds between people and their pets,” said Rebecca Frommer, director of cause partnerships and events for ASPCA. “We are grateful for the generous support we’ve received from Cadbury over the past three years, which has helped us continue our lifesaving work to rescue and protect animals in need.”