McKee Foods is relaunching Sunbelt Bakery Oatmeal Raisin Granola Bars, and they will be on store shelves in late February.
Several years ago, Sunbelt Bakery offered an Oatmeal Raisin variety. When it was discontinued, consumers reached out through social media and the consumer care line asking McKee Foods to make their favorite flavor again. The granola bar features sun-dried raisins and chewy oats. These individually-wrapped bars are a convenient snack for on-the-go or at home with your family.
Consumers will be able to easily spot the purple cartons with theSunbelt Bakery orange circle brand logo at the top on retail store shelves and displays. Each box is 8.27 ounces with eight individually wrapped bars inside. The suggested retail price is $2.79.
“Nothing complements a snack craving like a Sunbelt Bakery granola bar. We are known for offering a unique range of flavor options for consumers and bringing back classic oatmeal raisin was a no-brainer as we listened to our fans’ requests,” said Tara Wiese, Sunbelt Bakery brand manager. “Plump, sun-dried raisins pack extra chewy taste into this yummy new granola bar.”
McKee Foods introduced the Sunbelt Bakery brand in 1982. The brand includes snack products, including chewy granola bars and fruit and grain bars.
McKee Foods, a family bakery with annual sales of about $1.4 billion, is a privately-held company based in Collegedale, Tennessee. The McKee Foods story began during the height of the Great Depression when founder O.D. McKee started selling 5-cent snack cakes from the back of his car. Soon after, he and his wife Ruth bought a small bakery on Main Street in Chattanooga, Tennessee, using the family car as collateral. Today, the company employs more than 6,250 people in Collegedale, Tennessee; Gentry, Arkansas; Stuarts Draft, Virginia; and Kingman, Arizona.