McLane Company Inc., a supply chain services company providing grocery and foodservice solutions, has introduced McLane EDGE, a digital platform that offers marketing and merchandising insights, the latest sales-building programs, services, promotions, category trends and new products.
The new digital platform combines McLane’s Strategic Merchandising Portal (SMP) and Strategic Merchandising Solutions Magazine (SMS) into one entity that is easy to navigate. The retailer can also order special offers and featured items directly from the McLane EDGE site.
McLane EDGE offers valuable, real-time information, such as:
- Featured items;
- Special offers;
- Category information;
- Planograms;
- Programs and services (Choice Chicken Program, Ready Pac Salads/Snacks, Fly Guys Pizza, etc.);
- News and Resources; and
- Videos and blogs.
McLane EDGE is a value add to current McLane customers. Current users of McLane’s SMP and Virtual Trade Show can login to McLane EDGE with their existing credentials and new users can gain access by contacting their account manager or sales representative.
“McLane EDGE is now the place to turn for quick, up-to-the-minute information retailers need on marketing and merchandising, along with special offers that can be ordered right through the platform as well as news, planograms and category info,” said Cassandra Matos, director of merchandising at McLane. “The digital age continues to revolutionize how strategic merchandising information is disseminated and acted on, and McLane is excited to be in the forefront.”
McLane EDGE is an online solution that provides marketing and merchandising insights, the latest programs, services, promotions, category trends and new products, plus valuable information to help businesses grow in the fast-paced, ever-changing retail environment.
McLane Company Inc., headquartered in Temple, Texas, is one of the largest supply chain services leaders in the U.S., providing grocery and foodservice solutions for convenience stores, mass merchants, drug stores and chain restaurants.
