Home » BrandSpark International Unveils 2021 Best New Product Award Winners

BrandSpark International Unveils 2021 Best New Product Award Winners

Best New Product

Last updated on June 13th, 2024 at 03:17 pm

BrandSpark International has released the winners of the 2021 Best New Product Awards and new research on American shopping habits for consumer products. More than 14,500 people participated in the national survey to pick the 81 winning products for the latest food and beverage; beauty, health and personal care; and household products. The winners were determined based on a national survey of shoppers.

Best New Product Awards has partnered with Newsweek to help drive awareness of these award-winning products. Winners will also be featured on ShopperArmy.com – a site dedicated to helping shoppers discover new and noteworthy consumer products.

“We are thrilled to celebrate the 13th year of the Best New Product Awards,” said Robert Levy, president of BrandSpark International and founder of the Best New Product Awards. “With so many new products launched each year, it is hard for consumers to know what to buy and challenging for brands to break through the clutter. This is where the Best New Product Awards comes in.”

“The BNPA seal and claim drive strong ROI for the winners by helping products stand out from the competition. Year after year, we see brands boost sales by leveraging their win across traditional and digital media channels,” Levy said.

The winning products were determined solely by the votes and opinions of American consumers. Voters participated in an extensive nationwide survey conducted by marketing research firm BrandSpark International. Companies with the most wins were Aldi, P&G and L’Oréal.


2021 Best New Product Awards List Of Winners By Category


Bagels ALDI-Exclusive Specially Selected Brioche Bagels
Baking Kit ALDI-Exclusive Baker’s Corner S’mores Baking Kit
Beef Jerky Wenzel’s Farm Beef Jerky
Beer ALDI-Exclusive Brecken Bock
Better For You Candy SMASH Gummies
Better for You Pizza Foster Farms Smart Crust Pizza
Breakfast Bites Smithfield Power Bites
Breakfast Meat Johnsonville Sausage Strips
Brie Cheese ALDI-Exclusive Emporium Selection Bavarian Brie Assortment
Candy SweeTARTS Twisted Rainbow Punch Soft & Chewy Ropes
Cauliflower-Based Side Dish Green Giant Cauliflower Breadsticks
Chocolate Bar M&M’s Dark Chocolate Bar
Cookies Chips Ahoy! made with Hershey Chocolate Chunks
Dairy Free Creamer Natural Bliss Caramel Toffee Almond Milk
Dairy Free Yogurt Alternative Silk AlmondMilk Mix-Ins Yogurt
Dip Good Foods Spinach Artichoke and Parmesan Dip
Feta Cheese ALDI-Exclusive Emporium Selection Feta Block Assortment
Flavoured Sparkling Water Santa Fe Sparkling Water
Fresh Mozzarella Cheese ALDI-Exclusive Emporium Selection Marinated Mozzarella
Gluten Free Baked Good Pepperidge Farm Gluten Free Farmhouse Thin & Crispy Chocolate Chip 
Hard Seltzer Barefoot Hard Seltzers
Ice Cream Bars Drumstick Crushed It! Ice Cream Bars
Keto Ice Cream ALDI-Exclusive Sundae Shoppe Keto Ice Cream Pints
Kid’s Yogurt Siggi’s Kids Yogurt Pouches
Low Carb Bread ALDI-Exclusive L’oven Fresh Keto Friendly Bread
Mexican Ready-Made Meal El Monterey Chicken Enchilada Entree
Non-Dairy Frozen Dessert ALDI-Exclusive Earth Grown Non Dairy Frozen Dessert Pints
Oat Milk Dairy Alternative ALDI-Exclusive Friendly Farms Oatmilk
Parmesan ALDI-Exclusive Simply Nature Organic Shredded Parmesan
Plant-Based Protein ALDI-Exclusive Earth Grown Meatless Breakfast Patties and Links
Popcorn Cheetos Popcorn
Potato Chips Cape Cod Kettle Cooked Potato Chips- Sour Cream and Onion
Power Bowl Entree ALDI-Exclusive Whole & Simple Power Bowls
Protein Bar S’mores ONE Bar
Ready-to-Eat Mac & Cheese ALDI-Exclusive Park Street Deli Refrigerated Macaroni & Cheese
Shrimp Ready-Made Meal Aqua Star MicroSteam Shrimp Scampi Bowls
Snack Pack ALDI-Exclusive Happy Farms Cheesecake Snack Packs
Soup ALDI-Exclusive Specially Selected Slow Cooked Soup
Specialty Aged Cheese Lidl Preferred Selection British Extra-Mature Cheddar Cheese
Store Brand Chardonnay Artie 2018 South African Chardonnay
Store Brand Pinot Grigio ALDI-Exclusive Elementalist Pinot Grigio
Store Brand Red Wine ALDI-Exclusive Peaks & Tides Pinot Noir


Apple Cider Gummies Nature’s Truth Apple Cider Gummies
At-home Teeth Whitening Crest Whitening Emulsions
Baby Probiotics Align Baby Probiotic Drops, Colic Relief
Body Lotion Vaseline Intensive Care Almond Smooth Body Lotion
Body Wash Nivea Body Wash with Nourishing Serum
Children’s Cold and Flu Relief Robitussin Children’s Naturals Cough Relief + Immune Health Gummy
Children’s Multivitamin Nature’s Way Happy & Healthy Multivitamins
Conditioner Garnier Fructis Treat Plumping Conditioner
Denture Care Poligrip Cushion & Comfort
Deodorant Secret Aluminum Free with Essential Oils
Diapers Pampers Pure
Dry Shampoo Batiste Waterless Cleansing Foam
Electric Toothbrush Hum by Colgate
Eyeliner Maybelline Hypereasy Eyeliner
Face Moisturizer Cetaphil Healthy Glow Daily Cream
Face Primer NYX Bare With Me Daily Moisturizing Primer
Foundation It Cosmetics Your Skin But Better Foundation
Immune Booster Natrol Elderberry Gummies
Mascara Maybelline Lash Sensational Sky High Mascara
Retinol Serum L’Oréal Paris Revitalift Triple Power LZR 0.3 percent Pure Retinol Night Serum
Shampoo Head and Shoulders Clinical Strength Dandruff Defense
Sunscreen Blue Lizard Australian Sunscreen
Toothpaste Colgate Zero Peppermint Toothpaste
Bedwetting Product Ninjamas Nighttime Bedwetting Underwear
Whitening Toothpaste Colgate Optic White Renewal
Women’s MultiVitamin One a Day Women’s Multivitamin Fruit Bites


Air Freshener Febreze Light
Air Fryer Ninja Foodi 2-Basket Air Fryer
Cat Food Purina Pro Plan LiveClear
CBD infused Pet Products Veritas Farms Full Spectrum Hemp Oil Collection Chews
Cordless Hand Blender KitchenAid Cordless Variable Speed Hand Blender
Dog Food Rachel Ray Nutrish SuperMedley’s
Dog Treat Public Goods Sweet Potato Fry Chews
Dryer Sheets Bounce Dryer Sheets Pet Hair and Lint Guard
Espresso Machine Breville Bambino
Fabric Enhancer Downy Defy Damage
Laundry Detergent Tide Heavy Duty Hygienic Clean Power Pods
Multi-Purpose Cleaning Spray Microban 24 Antibacterial Multipurpose Cleaner
Picture Hanger 3M CLAW Drywall Picture Hanger


Some takeaways from the study:

American Shoppers Sought One-Stop Shopping During the Pandemic

Fifty-one percent say that the convenience of one-stop shopping is even more appealing than the lowest prices, up 12 percentage points from 39 percent in the past year.

Conversely, only 41 percent say they go to multiple stores to get the best deals, way down from 58 percent a year ago. As Americans look to reduce their trips to the store, they have been willing to pay a little more. This behavior has positively impacted brand loyalty: a year ago 45 percent said they were less loyal to brands than previously, but that reduced to just 35 percent at the start of 2021.

Seven in ten American shoppers “like trying new products” as they search for new experiences and superior performance, even as the COVID-19 pandemic has limited the range of their shopping trips.

Fifty percent say that “while shopping, I actively look through stores for products that are new and different,” yet this decreased 7 percentage points in the past year as shoppers are less comfortable in-store during the pandemic. More than ever brands must ensure that they stand out in-store.

Shoppers have also moved to e-commerce, with 33 percent having ordered groceries online in the past year, up from 20 percent one year ago. New products should be supported online to reach these shoppers and open a new channel for product discovery.

On the positive side for brands, shoppers are now less price sensitive and more brand loyal. Seven in 10 say they try new products from the brands they trust.

Private label brands have strengthened their innovation credentials. Forty-six percent believe the best new product innovations usually come from brand-name products, this is down from 52 percent a year ago. We can see this reflected in Aldi’s 18 winning products among this year’s award winners.

Trusting Each Other to Determine What’s Best

Shoppers are increasingly relying on the recommendations of other consumers to determine what to buy.
68 percent say they are likely to buy a product that is recommended by others; and
69 percent say they trust recommendations in the form of consumer-voted awards.

American Shoppers Believe in Science Behind Product Innovation
Americans’ belief that “R&D is constantly leading to better products” was maintained during 2020. At the high end, 71 percent believe that R&D is leading to better and better OTC health products.

Indulgence and Great Taste in Home Food Products
Seventy-eight percent of shoppers agree that taste is the most important factor when buying food, up 5 percentage points as Americans look to mix it up as they eat more meals at home.

Americans are Balancing Enjoyment and Health

Shoppers are looking to balance taste and health, with 70 percent agreeing they are making changes to be live healthier.

78 percent believe there is a lot they can do with food and nutrition to prevent illness; and 
73 percent agree that indulgent foods that aren’t the healthiest are still worth it sometimes, up 5 percentage points.

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