In time for National Chip And Dip Day on March 23, Nature’s Eats – a brand of Texas Star Nut & Food Co. – is launching a first-to-market almond chip, called Nutchos. Now health conscious consumers will have a new snack option over traditional tortilla chips.
Nutchos is the first grain-free, almond nut chip made from all natural almonds. It has a nutty taste and crunch with health and well-being benefits. Bringing new innovation to the chip category, Nutchos is the first almond chip available that is good for you.
Nutchos uses 100 percent almond oil, is naturally grain and gluten free, has 33 percent less carbs than tortilla chips, packed with plant protein and is paleo and keto friendly. Available in 3-oz. bags, Nutchos will be a new high protein product to hit store shelves including produce and healthy eating aisles this summer.
Following plant-based and nourishing eating trends, Nutchos is an option for those interested in approaching food differently during the pandemic and practicing a more mindful eating routine. Nutchos will be a guilt free chip packed with fiber, magnesium and vitamin E.
The full range will be available from June for an SRP of $3.99.
“Nature’s Eats is committed to showcasing the benefits of nuts in new and exciting ways,” said J.C. Taylor, director of marketing and product innovation. “Our mission is to revolutionize healthy eating and create a variety of new snack options which are good for you and taste great. We are nuts about doing things the right way and wanted to take our heritage in nut making, food industry expertise and advanced technologies to bring an exciting new industry innovation to market.”
Kroger has embraced Nutchos and will feature all three flavors in more than 1,200 banner stores. It will also be available nationwide in other specialty foods and natural grocers including Albertsons, H-E-B Grocery and Brookshire Grocery Co. Online retailers such as Amazon will offer Nutchos at the same value to Nature’s Eats other natural range of wholesome products.
To prepare for the anticipated consumer demand, Nature’s Eats has created a dedicated Nutchos website. Once launched in May, it will feature a range of snacking tips and dip recipes. A large scale PR, digital, social, fan sampling and influencer campaign will be rolled out as well over the coming months to support the launch.
