Good2grow has launched its ready-to-go, organic milk for kids. The new product (SRP: $3.99) is available in single-serve, 8-oz. bottles in strawberry and chocolate flavors, complete with a reclosable top to avoid spills on the go. Good2grow Organic Milk is now launching in retail, with initial distribution slated for this spring in select grocery and convenience store retailers, including Hannaford Supermarkets, Casey’s General Stores, Stripes Stores and Circle K Texas.
In addition to providing nutritional benefits – including a good source of vitamins A and D, calcium and 8 grams of protein per serving – the new product also appeals to kids with its two flavors and hundreds of kid-requested character tops.
While Good2grow has long been at the forefront of the better-for-you kids beverage space, this new product marks the brand’s first foray into the dairy space and the first “ready-to-go” milk for kids ages 2-5. According to fall 2020 study from Mintel, milk remains a staple for parents, with 85 percent of parents with children five and under having purchased dairy milk within the past three months.
“We know that parents are more selective than ever when it comes to their kids’ beverage consumption, in terms of nutritional attributes, convenience and especially variety,” said Gunnar Olson, CEO of Good2grow. “Our milk addresses each of these needs – plus, the two delicious flavors and collectable character tops sweeten the deal with their kids.”
To learn more about Good2grow Organic Milk, visit good2grow.com.
Founded in 1997 and headquartered in Atlanta, Georgia, Good2grow uses fun to teach kids to eat and drink healthier. Good2grow offers an innovative line of healthy children’s beverages featuring collectable 3D character tops that make nutritional products fun for kids to drink and help parents reinforce good dietary habits.