Kind Healthy Snacks has launched its first frozen breakfast snack offering – Kind Frozen Smoothie Bowl – furthering its intention to become the foremost global leader in healthy snacking. Just as it disrupted and elevated the bar aisle, Kind will bring its plant-based equity to the breakfast category via a new, frozen format.
Kind’s Smoothie Bowls address the growing $3.7 billion frozen breakfast category, which has increased 7 percent year over year. Kind Frozen Smoothie Bowls have a fruit and almond milk base and topped with creamy nut butter and crunchy granola. With no more than 9 grams of added sugar and 7-8 grams of protein, Kind’s Smoothie Bowls are ready to enjoy straight from the freezer.
“Since day one, Kind has been committed to upholding our brand promise – to create innovative, premium foods that are both healthy and tasty,” said Daniel Lubetzky, Kind founder and executive chairman. “While this category is new for us, it’s consistent with how we’ve always entered new aisles – with an eye to elevate people’s overall experience, while adhering to our Kind Promise.”
The Kind promise includes always choosing high quality ingredients over recipe short-cuts and providing snacks that are both healthy and tasty.
Kind’s Smoothie Bowls build on the success of its current at-home breakfast offering: Kind Granola. In 2020, Kind Granola grew 22 percent, outpacing the category by 4 percent, and gained the most market share. Kind also introduced a new sub-line, Kind Probiotic Clusters, and developed bulk pack sizes for the growing demand of best-selling flavors: Peanut Butter Whole Grain Clusters and Oats & Honey Granola with Toasted Coconut. Given that 85 percent of breakfast occasions now take place in the home, Kind’s Smoothie Bowls provide more at-home options for the increasingly homebound consumer.
“While we’re best-known for nutrition bars most often consumed on-the go, we’re continuing to prioritize innovation that cuts across categories and day-parts,” Lubetzky said. “We’ve all been told that breakfast is the most important meal of the day, and the Kind Promise plays well within this evolving category where yogurt, smoothies, granola and other better-for you-options have come into favor with increasingly health-conscious consumers.”
Available at retailers nationwide, Kind’s Smoothie Bowls come in the following flavors: Almond + Mango Pineapple Passion Fruit, Almond + Triple Berry Açaí, Almond + Chocolate Banana, and Almond + Peach Kiwi Greens.
Kind is headquartered in New York.