Cumberland Farms, a convenience, coffee and gasoline retailer, opened a new location at 62 Rainbow Road in East Granby, Connecticut, on March 12. It is the latest store to feature the company’s innovative design, equipment and food offerings that are meant to enhance the customer experience and compete with limited-service, fast-casual restaurants.
Spanning more than 4,400 square feet, the Route 20 retailer will offer eight fueling pumps for gas, 30 parking spots, three patio tables for outdoor seating and curbside pick-up and order ahead capabilities when using the Cumberland SmartPay Rewards app.
Among an extensive variety of food and beverage items, this location will feature its Farmhouse Fresh To Go concept which includes fresh, handcrafted espresso beverages and a wide selection of breakfast and lunch sandwiches made daily in its own kitchen. Private label brands of baked goods, ice cream and snacks also will be available.
To celebrate the opening, for a limited time, guests who visit the new East Granby location can receive free coffee (limit one per customer per day).
“Building on the momentum of our original Granby location, we look forward to building on our presence in the area with the addition of our newest store on Rainbow road,” said George Fournier, president of EG America. “We have made a significant investment in making sure this location offers top quality products and services while reflecting the Cumberland Farms values: providing fast, friendly service to customers and offering the best possible products at affordable prices.”
The East Granby location marks the company’s second location in the Granby region, strengthening the local presence of Cumberland Farms, a retailer that currently operates nearly 600 retail locations across the Northeast and Florida.
Due to the ongoing COVID-19 pandemic, all safety protocols will be adhered to; among the safeguards: requiring all team members and guests to wear masks and to comply with state and local ordinances. Masks are required along with strict cleaning, sanitation and hygiene standards; the blocking of all in-store seating areas; and temporarily suspending consumption of food on-site.