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Kraft Mayo Launches A New ‘Overcoming Mayophobia’ Kit

Kraft Mayo

Last updated on June 13th, 2024 at 03:14 pm

Kraft Mayo knows not everyone shares the unconditional love for the condiment and wants to help them reconsider and smooth out their irrational fear, one sandwich at a time, with the Overcoming Mayophobia Kit.

“There are two types of people in this world – people who love Kraft Mayo, and people who don’t know they love Kraft Mayo,” said Danielle Coopersmith, brand manager for sandwich enhancers at Kraft Heinz. “Spreading our smooth and velvety mayo on a piece of bread shouldn’t elicit any reaction other than taste bud envy, so we want to encourage these mayo-haters to confront their fears and get to know mayo with our Overcoming Mayophobia Kit.”

Through April 8, mayo-lovers can enter for the chance to convince the mayo-hating person in their life to reconsider their condiment fears with a limited-edition Overcoming Mayophobia Kit. The kit is designed to help acclimate even the biggest skeptics to the texture, smell and taste.

Here’s what’s inside:

  • A blindfold to mask any offensive sights;
  • A nose clip to block any unwanted smells;
  • A sharpie to rename Kraft Mayo “sauce” or something less jarring; and
  • Kraft Mayo in gradual sizes, from a 2-oz. packet all the way to a 1-gallon tall boy.

For a chance to win, visit Kraft Mayo on Instagram or Twitter today and enter by tagging @realkraftmayo and using #mayophobia and #sweepstakes until April 8. For more information, including sweepstakes details and rules, visit mayophobia.com.

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