After making its successful debut in grocery stores last year, this summer will mark the return of the Giumarra Cos. trio of French-bred California nectarine offerings under its DulceVida brand umbrella: Midnight Edition, Twilight Edition and Sunrise Edition. 
“We are very eager for this summer’s return of our proprietary, premium DulceVida nectarines, as our customers and consumers love their sweet taste,” said Jeannine Martin, corporate VP for The Giumarra Cos. and director of sales for Giumarra Reedley/Kingsburg. “Additionally, we believe our packaging is perfect for online orders and home delivery. We now offer clear lids that help protect our fruit in consumer boxes, which also stack beautifully for in-store merchandising displays.”
Each DulceVida limited edition nectarine has a unique appearance and different availability this summer:
- Midnight Edition: yellow flesh nectarines with a dark, speckled exterior color. Available mid-June through early August;
- Twilight Edition: white flesh nectarines with frosted fuchsia skin. Available June through mid-August; and
- Sunrise Edition: yellow flesh nectarines with rose red to deep berry skin. Available July through mid-August.
Martin noted that the company has developed its DulceVida nectarines over the course of many years with its California stone fruit growers.
“Our family has been a proud California stone fruit grower for decades – we are now in our fourth generation,” said Tim Thiesen, who also manages the DulceVida test orchard in Reedley, California. “Even though it takes several years to plant, grow and test these very special varieties, we really love growing these amazing DulceVida nectarines for Giumarra. We are very passionate about providing such high-quality California-grown stone fruit for consumers to enjoy across the U.S.”
Giumarra’s California-grown DulceVida nectarines are available in both high-graphic corrugated consumer boxes and plastic handled bags. The boxes are available in 2.5-lb. and 4-lb. options; the bags are available in a 2-lb. option.
To help retailers communicate the DulceVida story to consumers, Giumarra offers customized, comprehensive marketing support including consumer recipes; digital/social media content; and in-store merchandising materials that feature a DulceVida grower – the multi-generational Thiesen family.
