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Southern Brand Duke’s Mayonnaise Introduces New Products

Richmond, Virginia-based Duke’s Mayonnaise, the Southern brand with the cult-like following, is launching a slate of new products. These include a line of four flavored mayos, including Bacon & Tomato and Habanero Garlic, three dressings for coleslaw and potato salad, and Duke’s Hint of Lime Mayonnaise.

The new products are now available in select retailers and on dukesmayo.com.

These new products are inspired by the brand’s Southern heritage, following in the tradition of entrepreneur Eugenia Duke’s one-of-a-kind mayonnaise recipe that’s graced tables for more than 100 years. As with all Duke’s products, these new items are made with only quality ingredients and no high fructose corn syrup.

Duke’s Hint of Lime Mayonnaise is the classic Duke’s Mayonnaise with a splash of real lime juice. Duke’s is also launching four mayonnaises with flavors that speak to Duke’s southern heritage – Bacon & Tomato, Cucumber Dill, Fire Roasted Red Pepper and Habanero Garlic. Duke’s Dressings come in Southern Style Coleslaw, Spicy Coleslaw and Creamy Potato Salad.

These eight new Duke’s products are hitting grocers’ shelves in April.

“We know our consumers love to experiment in the kitchen. We expect these new products will inspire recipes and meals of our loyal fans by exciting their taste buds with that special, palate-pleasing twang Duke’s is known for,” said Joe Tuza, president of condiments, sauces and dressings at Sauer Brands.

These new items are a part of a transformation for the brand that began in 2020. Milestones of this transformation include the launch of Duke’s Southern Sauces, a line of regionally-inspired barbecue sauces; the introduction of the Duke’s It’s Got Twang! campaign, which celebrates southern cuisine and Duke’s role in turning good dishes into great ones; and the sponsorship of the first Duke’s Mayo Bowl with the Charlotte Sports Foundation at Bank of America Stadium in Charlotte, North Carolina.

For more information, or to shop our new products, visit dukesmayo.com.

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