Dole Food Co. is partnering with global brand extension licensing agency, Beanstalk, to extend its brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand.
For generations the Dole brand has represented the highest quality in produce with a mission to make the world a healthier place through education and research programs. Today, being a meaningful part of everyday wellness and an environmental steward increasingly resonates with a growing audience across age groups.
Consumers continue to shift their focus to living healthier and adopting new dietary habits, such as eating more fresh, natural, plant-based and wholesome foods. In this growing health-conscious eating space, no brand is better positioned than Dole to extend into the complementary food products that provide consumers the delicious, better-for-you options they seek.
Categories available for licensing globally include plant-based novelties and desserts, herbs, salad dressings, sauces and marinades, baked goods and snacks, among others.
“Dole is a brand with deep roots, supporting people making healthier nutrition choices on a daily basis,” said Xavier Roussel, chief marketing and sustainability officer of Dole Food Co. “We are also committed to continuously improving our environmental and social impact which is equally important to sustainability-conscious shoppers.”
“We are delighted to work with Dole, a trusted global leader in fresh produce. Dole’s relevance to consumers is more meaningful today than ever. With the continuing and growing trend toward healthier, fresh and plant-based foods, new Dole-branded licensed products will provide delicious options to support consumers’ better-for-you dietary choices and healthier lifestyles,” said Allison Ames, president and CEO of Beanstalk.
Westlake Village, California-based Dole sells and distributes its high-quality fresh fruit and vegetable products in more than 80 countries, marketing 180 products throughout its network in North America, Europe, Latin America, South Africa and Dubai.
