Incogmeato by MorningStar Farms is unveiling new plant-based Chik’n Tenders. Hitting shelves this month in Original and Sweet BBQ flavors, , the company says the new Incogmeato Chik’n Tenders are indistinguishable from its animal protein counterpart – with a signature “just-like-meat” tear you have to see to believe.
Incogmeato Chik’n Tenders capture the feel of chicken tenders thanks to a finely-honed technology that creates fibers to mimic the texture of real chicken. The company says the result is a crispy, juicy, pull-apart tender that delivers the taste, texture and aroma flexitarians are looking for. Compared to real chicken, Incogmeato Chik’n Tenders contain more grams of protein per serving and 27 percent less fat. They’re made with non-GMO soy and contain no artificial flavors.
“Our new Incogmeato Chik’n Tenders are a game changing experience for the flexitarian chicken-loving consumer who wants to try plant-based but isn’t finding an option that stacks up to the real thing,” said Sara Young, general manager of plant-based proteins at Kellogg Co. “Chik’n is a huge opportunity to recruit flexitarian eaters to the meatless category; we know plant-based chik’n household penetration is just north of 5 percent, leaving a huge upside worth over $200M.”
The two varieties are available in grocery stores nationwide at select Walmart, Kroger, Meijer, H-E-B, Wegmans and Southeastern Grocers stores. Incogmeato Chik’n Tenders with premium, crispy homestyle breading are also available to foodservice operators across the country through broadline distributors – meeting the strong consumer demand for plant-based options in restaurants.
To learn more about Incogmeato, visit Incogmeato.com.
MorningStar Farms is part of Battle Creek, Michigan-based Kellogg Co.
