Boise, Idaho-based Albertsons Cos. has launched a refresh of its Own Brands Soleil sparkling water, including new special summer packaging. The designs were created by globally renowned artists and the four new flavors are mango, raspberry lime, tangerine and watermelon.
The new designs and flavors are being featured in the Sip to the Beat summer promotion using digital music service Spotify. Customers can enjoy Soleil and unlock one of three curated Spotify music playlists: Amped Beats, Chill Vibes and Good Times.
“We’re excited to team up with Spotify and share the eclectic packaging artwork from a diverse group of artists for this relaunch,” said Lisa Mirae, senior director of brands and marketing. “The entertaining playlists, exciting designs and delicious Soleil flavors are a perfect combination for summertime fun. Soleil is crisp, refreshing and a healthier beverage alternative to regular soda.”
Consumers are embracing alternative beverage options as evident by the strong growth of Soleil since its launch in 2016. Soleil is a part of the billion-dollar Signature family of brands.
The redesigned packages reflect the distinctive flavors of each Soleil variety through art and music and are the collaborative results of seven artists from around the globe.
“We’re really pleased with the fun new look of each Soleil flavor,” Mirae said. “The designs are an imaginative way to celebrate culture, music and the power of Soleil to add a little sunshine to any occasion. The bold Soleil script on each package means it will still be very recognizable to our customers.”
A sample of the new package designs can be seen in this video.
The artists, whose collective body of work has been featured by several global companies, are:
• Raul Urias, a visual artist and illustrator from Mexico City. He has appeared in a variety of group exhibitions and one solo show;
• Nuria Boi, an Edinburgh-based Spanish motion designer and illustrator. Her work is versatile, bold, fun and colorful. She has a special interest in character design and 3D reflections;
• Bárbara Malagol, an illustrator and visual artist based in London. Her work incorporates compositions, shapes, vibrant textures and bold colors;
• Alejandro Parrilla, based out of Madrid, is an illustrator who creates bright, nostalgic works inspired by the ’90s;
• Mel Cerri, a lettering artist and illustrator based in São Paulo. Her Brazilian heritage provides inspiration for her bold color palettes, loud graphics and murals;
• Minji Moon, from Seoul, is an illustrator and animator. She specializes in illustration and motion graphics using bold visuals united by colorful and simplified shapes; and
• Calvin Sprague of Rotterdam is an illustrator with a knack for colorful, retro and playful styles. He experiments with basic lines and shapes and eccentric, colorful styles.
Soleil sparkling water is made with carbonated water and natural flavors. Soleil does not contain added sugars or sweeteners, artificial flavors, calories or sodium. It is produced by Albertsons Cos. self-manufacturing teams at plants in California, Washington and Colorado.
In addition to the four new flavors, Soleil is also available in original, berry, lemon, lime, grapefruit, peach, blood orange, cucumber melon, black cherry, cranberry raspberry, strawberry, pineapple and apple. The lime, blood orange and grapefruit flavors are also available with caffeine.
Albertsons Cos. has four $1 billion brands including the Signature family of brands. The company’s Own Brands portfolio includes brands like Open Nature, O Organics, Lucerne, Primo Taglio, Debi Lilly design, waterfront BISTRO and Value Corner and are exclusive to Albertsons Cos. stores, including Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw’s, Star Market, United Supermarkets, Market Street and Haggen.
