Post Consumer Brands has named Claudine Patel as its chief marketing officer. Patel will lead the strategy, integration and execution of brand marketing across paid, owned, earned and shared channels, as well as innovation for the company’s portfolio of cereal brands. She will report to Chief Growth Officer Tom “TD” Dixon.
“Claudine is a highly progressive and growth-focused marketing leader who brings a proven track record of success to our team,” said Dixon. “Her extensive global experience driving brand strategies, building consumer-powered creative campaigns and partnerships and launching breakthrough innovation will help us further unlock the full potential of our brands.”
“I’m thrilled to join the talented team at Post Consumer Brands,” Patel said. “I look forward to working together to build on the company’s strong foundation, deepen our brands’ relevance and connections with consumers, and inspire fresh thinking and new ways to deliver on our business goals.”
Patel has more than two decades of consumer packaged goods marketing and product innovation experience, most recently in the role of general manager of marketing for Reckitt Benckiser Group “RB” Health North America, where she led all marketing, digital and innovation efforts for the company’s over-the-counter and personal care portfolio, including brands like Mucinex, Clearasil and Delsym. She also has held marketing leadership roles in North America and Asia at the Coca-Cola Co., Kraft Foods (Mondelez International) and Kellogg’s.
Post Consumer Brands is a business unit of Post Holdings Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minnesota, Post Consumer Brands today is the third-largest cereal company in the U.S., with a broad portfolio of products spanning all segments of the category.
