Laredo Taco Co., the Mexican taqueria found exclusively in 7-Eleven convenience stores, is bringing its tacos to Colorado. The first restaurant will open in Platteville, with more than 10 more planned for Colorado this year. The inaugural store will be located at 402 Vasquez Blvd.
Laredo Taco Co., the convenience retailer’s quick-serve Mexican food restaurant, is famous for its tacos served on warm flour tortillas made from scratch in on-site kitchens each day. Tacos and meals include specialties not always seen in Mexican fast-food chains, such as chorizo, carne asada, carnitas, breakfast tacos made with hand-cracked eggs, and the newest item on the menu – protein-packed bowls. Each restaurant also has a salsa bar with a wide selection of on-site, daily prepared salsas and pico de gallo.
“We have started opening Laredo Taco Company locations in areas outside of our home in South Texas where we know there are serious taco fans. And Colorado was one of our top contenders for expansion,” said Brad Williams, 7 Eleven SVP of corporate operations and restaurant platforms. “As soon as the word gets out about handmade tortillas and fresh-made salsas, our restaurants start drawing crowds with lines out the door. I can tell you, though, one bite and you’ll know it is definitely worth the wait.”
Every item on the Laredo Taco Co. menu is available in stores or via contactless delivery through DoorDash.
Colorado taco-lovers can follow Laredo Taco Co. on social media where they’ll get the inside scoop about Taco Tuesday specials, new products and other promotions.
Laredo Taco Co. was the convenience retailer’s first restaurant concept. Most recently, Laredo Taco Co. opened its first drive-thru in Dallas. In addition to Laredo Taco Company, 7-Eleven Inc. also operates Raise the Roost Chicken & Biscuits. It offers a simple menu of fried chicken tenders hand-breaded with a proprietary blend of southern spices, freshly baked flaky biscuits, bone-in and boneless wings tossed with “made in coop” sauces, signature chicken sandwiches and breakfast sandwiches. In 2021, the convenience giant plans to open nearly 150 restaurants nationwide.
Laredo Taco Co. restaurants, along with Stripes convenience stores in Texas, were part of the company’s 1,000-store acquisition from Sunoco in 2018. In addition to Texas and Colorado, Laredo Taco Restaurants can be found in Florida, Oklahoma, San Diego and Washington, D.C.